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  • The fifth edition of the study on Morocco’s reputation in the world

The Royal Institute for Strategic Studies (IRES) organized a seminar dedicated to the presentation of the results of the fifth edition of the study on the reputation of Morocco in the world, conducted by IRES in partnership with Reputation Institute, world leader in the area of "Nation Branding".

This study, which is part of the work of the observatory's work on Morocco’s international reputation set up by IRES in 2015, focused on the analyzing the Kingdom reputation in the G-8 countries, and in 17 developed and emerging countries, based on 17 attributes, grouped in three dimensions, namely the quality of life, the level of development and the quality of institutions.

The seminar was attended by a panel of the public and private sector, diplomats and experts on issues related to the "Nation Branding".