An influencer is a person who is active on social networks through the creation of content, and who has a significant notoriety that enables him or her to share opinions, activities and consumer habits and thus exert an influence on Internet users who follow him or her[i].
[i] E-marketing.fr. (2024), Glossaire, « Influenceurs : définition, objectifs et salaire ». Dernière consultation : le 24-04-2024 à partir de : https://www.e-marketing.fr/Definitions-Glossaire/Influenceurs-304209.htm