Presentation of the preliminary findings of the study on Morocco’s the international reputation

IRES organized on 2 July 2015, in collaboration with the International consulting firm "Reputation Institute", a seminar devoted to the presentation of the preliminary findings of the study on the perception of the international image of Morocco, to which took part institutional  actors and some economic operators concerned.

This theme, which is part of the global study undertaken by the Institute on Morocco-branding, focused on examining the Kingdom reputation in the G-8 and 10 developed or emerging countries, based upon 17 attributes grouped into three dimensions, namely the quality of life, level of development and quality of institutions.