Presentation of the preliminary findings of the study on Morocco’s international reputation

On June 22, 2016, The Royal Institute For Strategic Studies (IRES), organized, in collaboration with the International Reputation Institute, a seminar devoted to the presentation of the preliminary conclusions of the second edition of the study on the perception of the image of Morocco, attended by the institutional actors and some economic operators concerned, as well as nation branding experts.

This study, which is part of the strategic analysis carried out by the Institute to deepen the examination of Morocco's international positioning, focused on the analysis of the reputation of the Kingdom in the G-8 countries and in 16 developed or emerging countries, based upon 17 attributes, grouped into three categories, namely quality of life, level of development and quality of institutions.