The Royal Institute for Strategic Studies (IRES) organized, on July 01, 2021, a videoconference devoted to the presentation and discussion of the main results of the seventh edition of the study on the reputation of Morocco in the world, carried out by IRES in partnership with "Reptrak Company", world leader in the area of "Nation Branding".

This videoconference was attended by a panel comprising representatives of the public and private sector, foreign embassies accredited to Morocco, diplomats as well as experts in issues related to "Nation Branding".

As a reminder, this study, which is part of the work of the IRES observatory on the image of Morocco internationally, focused on the analysis of the reputation of the Kingdom in the G-7 countries. + Russia and in 17 developed and / or emerging countries. Its objective is to identify Morocco's strengths and weaknesses in terms of its external and internal image and to identify strategic options capable of enhancing this image and making it a lever for improving the overall competitiveness of the country and its attractiveness.

The 2021 edition of this study found that the Kingdom continues to enjoy an overall positive international image. Morocco is ranked in the top 30 nations with the best reputation among G-7 countries + Russia



Mot d'introduction de M. Mohammed Tawfik MOULINE