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IRES’ Director General, Mr. Mohammed Tawfik MOULINE, facilitated, December 17, 2015 at the headquarters of the Economic, Social and Environmental Council, a conference dedicated to the presentation of the main findings of the study on Morocco's reputation in the world, conducted by IRES in partnership with the international consulting firm "Reputation Institute".

The conference emphasized the methodological framework of the study as well as the required levers to improve Morocco's internal and external image.

Presentation of M. Mohammed Tawfik MOULINE