IRES participated to the Conference on Morocco branding, co-organized by the Amadeus Institute and Maroc Export, on May 27, 2016 in Casablanca, through a communication of its Director General, Mohammed Tawfik MOULINE, which highlighted key aspects of the concept of nation branding, the assets to value by Morocco in order to build its nation branding, as an umbrella brand, as well as the bases of a strategic vision of Morocco’s branding, by referring to some relevant international experiences in this field.
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