The Royal Institute for Strategic Studies (IRES) took part to the quality initiative day held in Rabat March 31, 2015, by the Ministry of Handicrafts, Solidarity and Social Economy, through a communication of its Director General, Mr. Mohammed Tawfik MOULINE, which highlighted the importance of nation branding as a tool of international positioning and a lever for strengthening the competitiveness of national goods and services, including the handicrafts sector.

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