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Discussion of the distinctive elements of Morocco’s label as an umbrella brand
IRES organized January 19, 2016, a technical meeting devoted to the discussion of the distinctive elements of Morocco’s Label, attended by institutional actors representing some key dimensions of Morocco’s Label, and experts of issues related to Nation Branding
Discussions during this meeting focused on the tangible and intangible components to retain in defining the content of Morocco’s brand as well as on its articulation with other sectoral brands, in terms of setting objectives, Horizon projection and operational management.
