Morocco's reputation in 2023

As part of the Observatory of Morocco's International Image’s ongoing operations, starting in 2015, the Royal Institute for Strategic Studies (IRES), in partnership with "Nation Branding" consultancy "Reputation Lab", produced the ninth version of the survey on Morocco's reputation in 2023.
The survey was conducted during March and April 2023, against a global backdrop of persistent war in Ukraine and lingering post-Covid economic and social consequences.
Morocco's reputation was assessed in 26 countries in 2023, up from 18 in 2015.  These include Algeria, Egypt, Kenya, Nigeria and South Africa in Africa, Belgium, France, Germany, Italy, the Netherlands, Spain, Sweden and the UK in Europe, Brazil, Canada, Chile, Mexico, and the United States in the Americas; Israel and Turkey in the Middle East; and Australia, China, India, Japan, Russia, and South Korea in Asia and Oceania.
Morocco's reputation, both internally and externally, was assessed using the new 2022 methodology, whereby the 22 attributes constituting the "RepScore" reputation index are categorized along five dimensions: Institutional Quality, Quality of Life, Level of Development, Human Factor, and Ethics and Responsibility.