Morocco’s Global Reputation in 2024

As part of the work conducted by the Observatory on Morocco's International Image, established in 2015, the Royal Institute for Strategic Studies (IRES) has produced the tenth edition of the global survey on Morocco's reputation. This survey was conducted on behalf of IRES by "Reputation Lab", an international firm specializing in Nation Branding, during the period from March to April 2024. It took place in a global context marked by ongoing conflicts in Europe, notably between Russia and Ukraine, as well as in the Middle East with the War in Gaza. Additionally, the anticipation surrounding the upcoming United States presidential election has contributed to heightened uncertainty on the international stage.