On July 9, 2024, the Institut Royal des Etudes Stratégiques (IRES) organized a seminar dedicated to presenting and discussing the preliminary results of the tenth edition of the survey on Morocco's worldwide reputation, conducted on behalf of IRES as part of its observatory on Morocco's international image by Reputation Lab, a global leader in nation branding. As a reminder, the aim of this survey is to identify Morocco's strengths and weaknesses in terms of its external and internal image, and to identify strategic options for enhancing this image and leveraging it to improve the country's global competitiveness and attractiveness. For the 2024 edition of the survey, IRES included questions related to the Royal Initiative for Atlantic Africa to assess its impact on Morocco's international image. Overall, the Kingdom continues to enjoy a positive international image, maintaining its position in the top 30 among nations with the best reputation among G-7 countries + Russia.

Introduction de M. Mohammed Tawfik MOULINE

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